- Gold award for ArtPC Pulse and product awards for Galaxy S7 smartphone and Family Hub Refrigerator

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, March 12, 2017- Samsung Electronics Co. Ltd., announced that it won 49 iF Design Awards, including one Gold award, at the world-renowned International Forum Design Awards 2017. Thirty-five of the awards were given for superior product design, four for professional concept design, seven for communication design, and three for packaging design.

“Upgrading a product is easy but upgrading consumer lifestyle is difficult. We will continue to strive for design that entertains and fulfills the lives of our consumers through consumer-focused innovation,” said BK Yoon, President and CEO of Samsung Electronics and the Head of the Corporate Design Center at Samsung.

Samsung received the Gold award for the ArtPC Pulse, a premium desktop computer with advanced expandable modules. The ArtPC Pulse integrates a high-performance PC into a refined cylinder form. It can expand its function with extended modules for HDD storage and a 360-degree speaker in a detachable rotary structure. The award-winning design of the ArtPC Pulse includes minimalist styling on its fully metal body as the buttons and port are all located at the rear of the product.

Organized by the International Forum Design, the iF Design Awards began in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories: Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, and Architecture.


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