- Three new C-lab projects will introduce new user experiences with AI technologies to change everyday life

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, March 6, 2018- Samsung Electronics announced today that it will showcase three innovative new C-Lab (Creative Lab) projects based on artificial intelligence (AI) from March 11 through 14 at SXSW 2018 Trade Show. These projects - Toonsquare, Aurora, and GADGET - will introduce new user experiences with AI technologies to the attendees. The projects will be exhibited at Stand #1538 in Exhibit Hall 3 of the Austin Convention Center in Austin, Texas.

The three new C-Lab projects are Toonsquare, Aurora and GADGET. Toonsquare, an artificial intelligence application which automatically converts a sentence into a cartoon, allowing users to easily make their own cartoons. Aurora, a smartphone app and deck that shows a visualized 3D character assistant, enabling users to interact emotionally with the assistant. GADGET, a real-time ad auction platform for in-game ads. Most in-game ads are pop-up or interstitial ads which tend to interfere with gamers’ experiences.

Since its SXSW debut in 2015, C-Lab has introduced various projects in the field of music, art, and interactive technologies, to validating business opportunities and getting user feedback to refine the prototypes to reach market fit.

“The majority of ideas that have been proposed recently aim to utilize artificial intelligence to solve inconveniences in daily life,” said Jaiil Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “We hope to see these ideas in action in the near future.”.

Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. C-Lab projects that are closely related to Samsung business are transferred to in-house division for further development

Since 2015, Samsung has also supported other successfully completed projects, that are not transferred to business units, to be launched as an independent company as a fully-fledged start-up via the C-Lab Spin-Off program.


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