- New QLED TV features Direct Full Array, Bixby and Ambient Mode for even better picture quality, intuitive control and seamless design

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, March 8, 2018- Samsung Electronics Co., Ltd. unveiled its 2018 home entertainment lineup at the company’s First Look in New York event. Samsung highlighted details about its flagship QLED TV models and its expanded lineup of UHD, Premium UHD and Ultra-Large Screen TVs. With groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

Highlights of the 2018 lineup include Ambient Mode, One Invisible Connection, Smart TV Featuring Bixby, Direct Full Array and Audio Lineup.

Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports, and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu. And with Samsung’s intelligence platform, Bixby, consumers can use voice commands to bring up their favorite shows and control compatible devices.

The Q8F and Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites.

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theater systems.

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV line features 9 series across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes. Models in the 2018 lineup feature both flat and curved display options. Samsung’s 2018 home entertainment line will be available in stores beginning March 2018.


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