- Company unveils ambitions for integrating QLED displays, 8K ecosystem, MicroLED technology and HDR into consumer lifestyle

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, June 28, 2018- Samsung Electronics Co., Ltd. hosted its second annual QLED & Advanced Displays Summit on June 27 and 28 at The London West Hollywood Hotel in Los Angeles, California. The Summit offered insights into Samsung’s plans for quantum dot (QLED) displays, activities surrounding its full 8K ecosystem, the brand’s ambitions of bringing MicroLED technology to consumers and its efforts in integrating HDR into cinemas.

“Samsung has built a reputation for its history of innovation and groundbreaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED TV technology to the consumers and continuing our investment in enhancing the viewing experience.”

The QLED & Advanced Displays Summit was co-hosted by Samsung and Insight Media, an advanced display consultant focusing on the display industry. During the event, Samsung demonstrated enhancements ranging from HDR10+ mastering workflows to Automatic Color Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

Participants, including industry experts and influencers attended to experience live demonstrations and spark dialogue about the current state and challenges of TV technologies. Above all, the QLED TV demos highlighted Samsung’s efforts in pioneering HDR capability by applying next-generation enhancements for the benefit of consumers.

The event featured a number of prominent experts in the display industry - ranging from academia experts in the MicroLED technology sector and consultants specializing in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organizations also attended to discuss TV technology - related topics that included:

▲8K Ecosystem: Insight Media, Panavision, Samsung Display Company, and Display Supply Chain Consultants
▲Quantum Dots: Palomaki Consulting, Nanosys, Nanoco, and Samsung Advanced Research Institute
▲Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays, and ColorFront
▲HDR Cinema: Samsung Research America, LightView, and MKPE Consulting
▲MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode, and N-Tech Research